“Virtual Receptionists” – Why A Live Answering Service?
In today’s economy, many companies are making hard choices to reduce costs, and often times this involves outsourcing. Companies are discovering quickly the benefits of hiring an answering service as a “virtual receptionist” as opposed to having a traditional “onsite” receptionist because of the ability to reduce cost while increasing the potential of support to their customers. Often customers are unaware that the “receptionist” is working remotely, because he/she can perform the same tasks as an on-site receptionist. We can take it one step further. We can literally act as your front desk receptionist by answering your phone in your company name – screening your callers and when appropriate, based on your instructions, “patch” or cross connect your caller directly to you or anyone in your office. We know where you are, which calls are important to you and what you want done with each call at any precise moment in the 24 hour day.

Stock photo credit: PhotoXpress.com
Most customers realize there are many advantages, above and beyond a cost savings!
- An on-site receptionist cannot provide 24/7 availability, however a virtual receptionist is hosted by a staff of professionals who are always available to take calls, answer questions, dispatch, transfer calls, and even book appointments at any hour. (and more than one at a time)
- A virtual receptionist can offer a variety of bi-lingual support in multiple languages by utilizing multiple resources for language service.
- Your answering service can provide a high-level of technological services that you may not have available in your office. Whether it’s pulling call reports, call recordings, or delivering messages in a variety of transmission methods, your virtual receptionist has the best technology available at their fingertips.
- No sick-days, vacations, weekends, or down hours… your answering service based Virtual Receptionist is always on. 24 hours a day, 7 days a week, 365 days a year.
We provide professional receptionist service to companies of all sizes, from the one person office to Fortune 500 companies; and we provide our service to clients all across the United States and abroad. Our very “live” Virtual Receptionists may not exist in your office, but they exist in ours. And they are available 24 / 7 to give you the peace of mind knowing that they are ready and able to answer your phone, take a message from your caller, give out or gather information and contact you immediately.
Celebrating 33 Years: Ringing Through the Generations
This gallery contains 36 photos.
It was September 10, 1979 that Ruth and Larry Goldenberg flipped the switch, opening the doors of Direct Line Answering Service at Dwight and Fulton streets in Berkeley California. In the years since, Direct Line has maintained the highest level of customer service through implementing high standards of excellence and keeping up with technology. We were one of the early adopters in incorporating computerized systems into our service, and continue to ensure our customers receive the best technology our industry has to offer.
While we didn’t start out in the early 1900s (like this picture above), but we did start out with 10 accounts whom we served by using cord-operated switchboards similar to these. We rented our switchboards directly from AT&T and we ran our business out of a small rented office. Today, we serve over 800 clients utilizing state of the art technology with our computer-telephony integrated Pinnacle system and other high-level technology resources. We operate out of our custom designed office building located in Berkeley, California, and benefit from having a highly qualified workforce with technology experience. We pride ourselves on recruiting top-notch staff and ensuring they are provided the best possible training and technology access. We strive to provide a healthy and positive work environment, and recognize staff for their achievements through our “RAP” awards and through our staff appreciation events.We improve as technology improves, allowing us to take our long-respected legendary accuracy to an even higher level.
For the last 18 years, Ken Goldenberg (their son) has been a solid member of the leadership team driving Direct Line’s success, and over time he has taken more and more of a primary leadership role in the company. He has committed to continuing the high-level of excellence the company has exemplified over the past 33 years, and is committed to carrying that torch forward. On this 33rd birthday, Ruth and Larry are ready to hang up their phones… but of course that doesn’t mean they aren’t still there to support Ken as he takes over as the new President of Direct Line.
Over the past 33 years some things have changed (such as our location and our name, and the generation of leadership), and others continue to remain the same (several of our long-standing customers and our family-owned company). We here at Direct Line pride ourselves on having a positive and motivating work environment, on our commitment to making our community a better one, and most of all to serving our amazing clients here in the San Francisco Bay Area and across the world.
Thank you for continuing to be an integral part of our business family, and we look forward to serving you for another 33 spectacular years!
Grace Under Fire -Extra Effort Matters
When it counts, you need to have someone handling your calls that will go the extra mile to be sure you get that important, possibly life saving message. One call we received this month is a perfect example of how important judgement is. A call came into our office late at night attempting to reach our client to alert her that a home neighboring hers was on fire. Usually calls to the client would be handled by sending a page, however our late-night agent took extra steps to alert the client of the danger. Knowing the urgency of the situation, the agent called the client directly to all known numbers and continued calling until she got through.
“Our neighbors house went up in flames last night and Astra called me instead of just paging me which woke us up and we got out of the house just in case the fire spread. If it wasn’t for her calling we would have slept through it.” ~ L.A. June 2012
When situations require “out of the box” thinking, we are proud that our staff has the training and good judgement to put in the extra effort to provide the level of service needed.
Great Job Astra!
Good Customer Service is Good Business
At Direct Line Teleresponse, ensuring the best possible customer experience is our goal. We do everything in our power to ensure that hold times either do not occur, or are as short as is possible. Your customers deserve better than to be put on infinate hold. They deserve better than a long and never-ending phone tree. They deserve personalized service with a human touch which gives them peace of mind. They want to be heard. How many customers have you lost due to them hanging up while waiting on hold for you? If you had someone to handle those overflow calls, you could keep those very customers.

Doing everything possible to make hold times a thing of the past.* Infographic courtesy of "All Things CRM" - http://www.allthingscrm.com
Tips on Choosing The Right Call Center/Answering Service Part 2
Choosing The Right Call Center/Answering Service Part 2
When shopping around for the most cost effective solution to your answering service needs, keep in mind the timeworn Latin phrase ‘caveat emptor’ … let the buyer beware. You get what you pay for. To spare yourself unforeseen headaches, get references from your chosen provider. Any reputable service will be able to put you in touch with at least three clients that have applications similar to your own.
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Tips On Choosing The Right Call Center/Answering Service Part 1
Choosing The Right Call Center/Answering Service Part 1

If you’ve already opted to take a more personalized approach in managing your business’s telephone traffic by hir
ing a call center, the next step is choosing the right service provider. A basic understanding of the process is helpful, but ultimately you’ll want to consult with a call center sales representative to ensure that your business needs are sufficiently addressed.






